Grow sales with gift cards – Easily and across channels
Founded
1985
Card account transactions
1.35 million
Headquarters
Helsinki
A data-driven gift card platform for growth and customer engagement
Unicom provides gift card solutions as a service. The same system manages both physical and digital gift cards and ensures they work seamlessly across channels, both online and in-store. The solution integrates with POS systems, e-commerce platforms, mobile apps, and BI tools, giving businesses real-time visibility into gift card usage and data.
Unicom turns gift cards into a manageable and measurable sales tool for businesses. Our platform is independent of POS and e-commerce systems and is built for everyday use: implementation is fast, gift card management is straightforward, and reporting supports both finance and marketing.
When a gift card works both online and in physical stores, it no longer remains just “another campaign” but becomes part of the customer journey and overall customer experience. The same management system covers both digital and physical gift cards.
Why Unicom?
Unicom’s core advantage is true omnichannel functionality without compromise: gift cards work wherever the customer chooses to shop, while the business manages the entire process from one place. Integrations with POS, e-commerce, and other systems reduce manual work and support reconciliation and reporting. In addition, multi-currency support enables use across different regions and markets, while analytics bring transparency to gift card usage and customer spending behavior.
Reliable solutions since 1985
Unicom’s story began in the 1980s, when Sakari Ranta and Timo Jokinen set out to bring a card-based fuel payment system to Tallinn and founded Unicom in 1985.
Over the decades, payment technology has evolved from magnetic stripe cards to chip cards and mobile solutions, but the core has remained the same: we build reliable solutions that make payments, transactions, and customer loyalty work in practice.
As a continuation of this work, Unicom also developed city card and gift card systems, which continue to serve customers today. Our latest innovation is the Unigift digital gift card, created for smaller businesses.
Unicom’s values
At Unicom, our values are not just slogans — they are the foundation of how we operate.
Jokaisen arvon kohdalla on keskusteltu, mitä ne oikeasti tarkoittavat, sillä ilman kunnollista keskustelua nämä ovat yhtä tyhjän kanssa.
We have taken the time to discuss what each value truly means, because without real conversation, values are meaningless.
Read more about Unicom’s values and how we put them into practice in this blog.
Customers
Growth and learning
Responsibility

Suomi