The company defines the gift card values, design, and sales channels, such as an online store, physical location, or both. Customers purchase the gift card, which can be delivered either as a physical card or in digital format. Gift card usage is recorded in the system in real time, allowing the company to track sales, balances, and redemptions from one central management dashboard.

Not always.

SMEs can use the lightweight Unigift solution, which works without integrations.
Larger companies with extensive store networks or e-commerce operations benefit from integrations with POS systems, online stores, or ERP platforms, making Unicom Enterprise an excellent solution.

Yes.

A modern gift card platform supports all channels: e-commerce, POS, mobile, and QR codes.
A customer can buy a gift card online and redeem it in a physical store – or the other way around.

This omnichannel capability is one of the key reasons why companies upgrade from outdated systems to modern platforms.

It depends on the solution you choose.

Costs may include:

• no monthly fee for lightweight SME solutions, such as commission-based models. Read more about our Unigift gift card solution here.

• implementation costs for larger integration projects

• production costs for physical cards

• commission or transaction fees for digital gift cards

Most importantly, gift card sales are almost always a source of revenue rather than an expense, and typically 10–15% of gift cards go unused.

The best solution is to use a system that:

• tracks all transactions in real time

• minimizes manual input at the point of sale

• prevents incorrect balance usage

• handles reconciliation and clearing automatically

• stores all actions in a log

This significantly reduces cashier errors and saves staff time.